Urgency Urgency must be created. Urgency must be seen. URGENCY IS A CLOSER’S BEST FRIEND. After damages, it is an excellent time to use an urgency statement. • “Now folks, we may not agree on everything, but we can probably agree this has to be done, right?” • “Whether you choose us or someone else, I am going to recommend getting this done sooner rather than later.” • “Could you use a different shower until you hire someone to fix? That would really be best.” • “This has to be done, right?” Getting your client to say “Yes, this has to be done.” is a powerful tie-down/commitment question. PRO TIP: Some bathrooms look fine and have no damage. However, if your customer says “they HATE the bathroom/shower,” it provides you with your urgency. It would be a great time to say, “oh, gotcha, so this HAS to get done, right?” Urgency can also be built with the time of year. You have us out at the perfect time! November/December/January historically is one of the slowest months of the year for home improvements in the United States. That’s why in November, we offer some of our very best promotions and payment options. If you decide to use us, you picked the perfect time to have us out.